According to a survey by Yoga Alliance, 10% of people in America do yoga regularly

   Due to the efforts of Pujya Yogrishi Swami Ramdev Ji Maharaj and Patanjali Param Yogapeeth, yoga has come out of caves and has become an integral part of the daily routine of the common people. According to the leading newspapers and news agencies of the country and abroad, today yoga has not only proved to be very beneficial from the point of view of health, but its increasing popularity has also created employment. According to the news published in Dainik Bhaskar, the craze of yoga is increasing in America. In America, which has a population of 33 crores, every ten people do yoga. According to a survey conducted by Yoga Alliance in 2022, about 38.4 million (3 crore 8 4 lakh) people in the United States practice yoga regularly, which is about 10% of the total population. 
In 2002, only 4% of Americans practiced yoga. According to a survey by the Center for Disease Control and Prevention (CDC), 75% of Americans believe that yoga is beneficial for their health. Due to the popularity of yoga in America, its market has become Rs. 1.32 lakh crores. In this, the market of yoga classes was Rs. 48 thousand crores and the market of yoga mats and yoga dresses was Rs. 38 thousand crores. This is double compared to 2015.

90% Americans know about yoga 

According to a CDC survey, 90% Americans now know about yoga. Three years ago this number was 75%. According to the survey, 70% Americans do yoga to improve their health, while 30% people do it to get relief from pain. People suffering from neck and back pain are especially resorting to yoga. Americans who do yoga are not only curious to know its benefits, but are also trying to understand its history and philosophy. For this, scholars from many universities and research institutes are studying and training its deep aspects. Today, lakhs of foreigners are coming to India every year and taking intellectual and spiritual training of yoga from yoga gurus of Indian origin online. These courses introduce new yoga instructors to the deep history and philosophy of yoga.

In America, men as well as women are crazy about yoga

Yoga is becoming increasingly popular among women than men in America. With 23% of women doing yoga regularly, yoga is becoming popular among men as well as women in America. Women say that they are choosing it to maintain physical balance. Apart from this, women consider it a safe exercise. Yoga has now become a part of meditation among women. Most of those who practice yoga daily say that it has helped in maintaining mental balance.

Yoga clothes market

According to Fortune Business Insights, the global yoga clothing market is valued at US$ 27.63 billion (Rs 2,26,566 crore) in 2023 and is projected to grow from US$ 29.69 billion (Rs 2,43,458 crore) in 2024 to US$ 55.65 billion (Rs 4,56,330 crore) by 2032, showing an annual average growth rate (CAGR) of 8.17% during the forecast period. The yoga clothing market size is expected to grow significantly.

https://www.fortunebusinessinsights.com/yoga- clothing-market-106312

This is mainly due to the increasing focus by manufacturers on producing advanced products, which is fueling the growth of the market size.

Yoga mat market

According to Grand View Research, the global yoga mat market was valued at US$13.67 billion (Rs 1.12 lakh crore) in 2023 and is projected to grow at an average annual growth rate (CAGR) of 3.6% from 2024 to 2030.

https://www.grandviewresearch.com/industry- analysis/yoga-mat-market

Yoga institutes are increasing all over the world

Under the guidance of Param Pujya Swami Ji and Pujya Acharya Ji, Patanjali Institute is committed to make yoga universal and to spread it to every home and every person. Patanjali never considered yoga as a business but has served the society by making it a means of providing health to the people. Today, the largest and authentic institute of yoga in the whole world is Patanjali Yogpeeth. Along with Patanjali, some other institutes are also dedicated to yoga. Many major yoga institutes working from a business perspective have also made a prominent place for themselves in the market. All these yoga institutes take traditional yoga practices and bring modernity into them to try to create attraction towards yoga.  Yoga institutes are providing a wide variety of yoga styles by offering specific programmes. In addition, some institutions offer special programs offers yoga therapy, yoga during pregnancy, Yoga for different ailments and for senior citizens, special yoga classes etc.

Some yoga institutes also ensure that people of different age groups and levels of physical fitness can practice yoga according to their needs. Thus, these leading yoga institutes not only spread the benefits of yoga but also make a significant contribution towards health and wellness on a global scale. Some specialized yoga institutes are doing business worth crores of rupees through yoga. There is a need for thousands of new companies/yoga centers globally which can provide employment to lakhs of people. 

CorePower Yoga

CorePower Yoga is a well-known American yoga studio chain with more than 220 yoga studios in 21 states. The company offers yoga classes of different styles and levels along with virtual live streaming and video on demand classes. CorePower Yoga's revenue in 2023 was $350 million (Rs 2870 crores), CorePower Yoga has 1,873 employees, and the earnings per employee ratio is $1,86,866 (Rs 1.53 crores).

Pure Yoga

Pure Yoga is a leading yoga studio headquartered in Hong Kong. It has branches in Beijing, Shanghai, Singapore, and New York. The company conducts more than 350 yoga classes every week, covering 20 different yoga styles including hot yoga, meditation, Ashtanga yoga, and pranayama. Pure Yoga has an annual revenue of $69.0 million (Rs 565.8 crores) in 2023. It has a total of 248 employees and a revenue per employee ratio of $2,78,226 (Rs 2.28 crores).

Power Yoga Canada (PYC)

Power Yoga Canada is a Canadian yoga company that operates several yoga studios across Canada. PYC also offers online yoga classes, including 200-hour, 300-hour, and continuous includes education modules.

PYC offers 275 yoga classes per week and their 200-hour certificate course is considered one of the popular yoga teacher training programs in Canada. Apart from these institutes, there are many other institutes like Honor Yoga, Glo Digital, Inc., YogaOne, YogaSix, Yoga Pod, MoreYoga, Flyogi LLC, etc.

More than 100 startups, but there are still immense possibilities in the field of yoga

According to government data of 2021-2022, the healthtech market in India was expected to be worth US$5 billion by 2023. India ranks third in the world of startups. More than 100 startups in India have received unicorn status but only 4 unicorns are working in the field of health. The names of these unicorn companies are Innovaccer, Phyrmeasy, Cure.fit and Pristyn Care. Out of all these unicorns, only Cure.fit is doing some work in the field of yoga.
By playing a big role in this global market and need of yoga, India can create a business of millions and billions of dollars by giving health, morality, love, peace along with yoga to the whole world because the most authentic knowledge of yoga has been present only in India for centuries.

Yoga related courses conducted at Patanjali University

Many degree and diploma courses related to yoga are being conducted in Patanjali University, which include BA, MA, BSc, MSc in Yoga as well as PG Diploma Yoga Science, PG Diploma Yoga-Ayurveda and MA Tourism Yoga Health and Culture etc.

Yoga is the highest paid profession in the world

Yoga and training has become one of the highest paying professions internationally. You can start earning money through yoga without any investment or cost.
A person interested in becoming a yoga instructor can work in various positions, such as-
1.     Yoga Coach
2.     Yoga Instructor
3.     Trainer - Yoga and Wellness
4.    Yoga Therapist
5.     Yoga Teacher

Increasing popularity of yoga 

According to a survey conducted by Yoga Alliance in 2022, in the United States there are approximately 38.4 million (3 crore 84 lakh) people practice yoga regularly, which is about 10% of the total population. This figure is a testament to the growing popularity of yoga and health awareness, which is being seen as an important means of keeping the body and mind healthy.
Increasing scientific research on the health benefits of yoga practice has made it more popular. Due to which health professionals have also started supporting yoga. This has created potential growth opportunities for yoga. The sense of social interaction has been promoted by yoga studios, retreats, community events and group exercises. Apart from this, the increasing incidence of chronic diseases like obesity, diabetes and heart disease has also attracted people towards a yoga lifestyle. According to the Centers for Disease Control, chronic diseases are the leading cause of 70% of deaths in the US, which is the main cause of death and disability. According to a Prenatal Yoga Survey conducted by an organization named Mylo for World Yoga Day in June 2022, 91% of pregnant women agree that exercise during pregnancy is beneficial for them and 85% believe that yoga helps them during and after delivery.

Online and offline yoga courses

1.  People from almost all countries of the world are connected to Param Pujya Swami Ji and Pujya Acharya Ji on Facebook, Twitter, YouTube, Instagram and practice yoga online. In India, Patanjali Yoga teachers conduct more than 1 lakh free yoga classes. Swami Ji and revered Acharya Ji themselves have travelled to propagate Yoga, Ayurveda and Indian culture in more than 35 countries.
2. Various types of yoga related courses are available on digital platforms Yoga classes are offered through online mediums allowing people to practice yoga from home at their own convenience. Online courses are currently the fastest-growing segment, reaching more people through various devices and features. Since the onset of the COVID-19 pandemic, the demand for online yoga classes has seen a tremendous increase. People's busy lifestyles have fueled the need for convenient and accessible fitness options, and online yoga apps and classes are meeting this demand. With technological advancement, yoga and meditation have transformed into digital forms.
3. There are many online platforms available for yoga through which anyone can practice yoga at the convenience of their home. Mobile apps, modern equipment, social media platforms and online classes are making yoga accessible to every home.
4. Yoga studios are embracing a variety of styles to maintain different levels of physical fitness, including Hatha yoga, power yoga, Ashtanga yoga, meditation, and more. In addition, yoga studios are spreading out more around the world, making it easier for individuals to find convenient and affordable classes. According to Zippia (a US job provider), the number of yoga studios in the US is projected to grow from 32,354 in 2017 to 48,547 in 2023. This growth reflects the popularity of yoga and the health and wellness options it provides people.
5.  From 2019 to 2023, the annual average growth rate (CAGR) of online yoga courses has been 11.5%. From 2024 to the end of 2034, this growth rate is expected to be 9.0%. This growth rate shows that the popularity of online yoga courses is increasing.
6.  Some popular apps like Wysa, Asana Rebel, Glo, Calm, and Prayoga etc. are available on both Android and iOS. These apps provide information and training for users on holistic exercises including meditation and yoga. 
7. The globalization of yoga is making it popular in different cultures and communities. Earlier, yoga was mainly practiced in Indian culture although it was once associated with yoga, it is now being adopted in different countries with their own special forms and styles. This globalization is leading to the development of new markets, which is increasing the demand for a variety of yoga products and services.
8.   Even today you can join Patanjali University to make a career in yoga-

    Website: www.universityofpatanjali.com
    E-mail : contact@uop.edu.in
    Mobile No.: +918954555111
9.    You can become a teaching assistant by downloading Patanjali App and taking 100 hours of training to learn yoga at home and around you. Interested persons can visit the link given below

https://play.google.com/store/apps/details?id=com. bharatswabhiman

In short, due to the efforts of Patanjali Yogpeeth, yoga has created a new identity for itself at the global level in the last 31 years. Patanjali Yogpeeth has done important research work on the role of yoga in the treatment of curable as well as incurable diseases all over the world. Patanjali has provided health to millions of people by curing their serious diseases. Patients who had lost hope in modern medical science have also got health benefits from yoga. Till 30 years ago, where people used to do yoga only to keep the body flexible, today people have accepted yoga as an authentic treatment for lifestyle diseases, various types of joint pain, relief from stress and as a medical therapy. A part of India's intellectual property lies in our yoga. It is a way of life capable of positively transforming every part of human life. If India properly evaluates the intellectual property of yoga and propagates yoga at the global level, then along with the prestige of Sanatan Dharma in the whole world, billions of dollars can also be earned.