from New Delhi under the aegis of Patanjali Foods Ltd Premium products launched
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In the last two decades, Yoga, Ayurveda and Swadeshi have got a pinnacle of ascent through Patanjali. This year we have kept the theme of International Yoga Day, 'Yoga for the Ages', 'Yoga for Self-Reliance' and 'Yoga for Rejuvenation'. Today, Yoga Dharma has become Yug Dharma and the glory that Ved Dharma, Rishi Dharma and Sanatan Dharma have got through Yoga is unmatched. The whole world is looking towards India. In this century of science and technology, spirituality is at its peak today.
The glory of the Satanan is being established from all sides and all signs of slavery are being destroyed, hence Patanjali chose the words 'Yoga for the Ages'. Yoga Dharma has become Yug Dharma today and Sanatan Dharma is getting a global reputation through Yoga Dharma. That era is being established in the form of religion. Self reliance Yoga for Self-Reliance. Let us become self-reliant in health as well, become self-reliant in wealth creation as well, become self-reliant in brands as well. How long will we continue to lick the lies of foreigners and loot from them and in the century of science such deep ignorance can spread, it can be spread, this has been shown by modern medical science.
From WHO to the entire medical system, all the scientists of the modern world believe that degenerated liver, kidney, lungs, heart, brain, skin cells cannot be rejuvenated. We have rejuvenated these degenerate organs and cells with the help of Yoga, Ayurveda, Panchakarma, Shatkarma and our eternal knowledge and tradition by making Research and Evidence Base Medicine. Economic and political empires keep collapsing in the cycle of time. Everyday someone on the top of power, someone on the top of wealth, a new person comes, gets covered. There is no economic or political empire, but the cultural empire is big.
On the basis of the knowledge of Yoga, Ayurveda and Vedas that we got from our forefathers, we did what even the WHO and the entire medical system could not do. In Patanjali, we have shown the degenerate liver, kidney, lungs, heart, brain, eye, ear, skin, bone cells by rejuvenating them with yoga and Ayurveda.
Two decades ago, the world knew little about Patanjali. About a decade ago, when Patanjali had said from here itself that we will make a turnover of 10 thousand crores of Patanjali, then many people said that Baba is a bit too bigoted. Then I said that we will make a turnover of 20 thousand crores, we will also compete with Unilever will give, we have given the rest of the liver properly. Colgate's gates are closing on their own. When I had said that one day we will be a bigger company than Unilever, then people ridiculed Patanjali. Patanjali was told to stay in his position. But today I am proud to sayThat we Patanjali's group turnover has reached around 45 thousand crore rupees. A sannyasin did not build an economic empire, a world record has been created by Patanjali, that prosperity can be built up for service, by using meaning for charity.
The turnover of more than 31 thousand 500 crore rupees is of Patanjali Foods which earlier used to be Ruchi Soya. Its market capital is above 40 thousand crores today. It has touched the market cap of up to 50 thousand crores. Patanjali Foods and in the capital market, in the stock market, in the equity market, for the first time, a sanyasi has got a company listed and made it climb a pinnacle. When the war between Russia and Ukraine started, there was an atmosphere of uncertainty all over the world, then we got that company listed.
Today Patanjali Foods is poised to become one of the largest food, agri, and FMCG company in the world. Among foreign companies, only Unilever is ahead of us. We have made everyone else sit on top, many have even attained salvation, preparations are on for that. We want everyone's welfare and now with new resolutions everyone gets health, everyone gets prosperity, may everyone be disease-free, drug-free, sorrow and poverty end in everyone's life, everyone become happy. This is not a political slogan, we have done it.
Today, about 5 lakh people earn their livelihood directly and in-directly from Patanjali. Such a movement of self-reliance or self-reliance is going on through any private institution, due to which crores of people are getting assimilated. And if we talk about reach, then our reach is up to about 200 crore people in 200 countries of the world. Patanjali, if we talk about India only, then we have customized more than half of India's population. There is a lot of talk about customer base and reach in the whole world, and in this people educated from IIT, IIM, Oxford, Howard, Cambridge, used to show us off, used to tell us Hindi in India and those who studied in Gurukul Things just don't come. But the work we have done on the strength of Sanatan culture, on the strength of truth, on the strength of honesty, after studying in Gurukul, has become a Nazir (example) in the whole world today. Today, the brand story about Patanjali which has been told to the people in the world's biggest institutions, from Oxford to the world's biggest universities, prestigious institutions like IIMs, is fine, but we have a bigger goal ahead of this as well.
Right now we have reached more than 70 crore Indians, we are preparing to reach more than 100 crore Indians. We had already reached Masses, we are moving forward to cater to the classes as well. I am happy to say that today we are launching premium products for imagine class, upper middle class, premium class above middle class. As a premium product, Nutrela which is a very premium brand of Patanjali Foods, it has soya bean, biscuits and many cereals. Nutrela contains neutriciticals, sports nutrition is one part and premium oil is the other part.
We have seen children's kidneys getting damaged, people dying by eating animal and chemical base synthetic things in nutraceuticals. Although its news is not made in this form because those companies are very powerful. And his media management is very good. They never want to highlight the harm they are doing to humanity. How many people's kidneys got damaged? How many people lost their eyes? How many people have died due to brain stroke, heart attack.
We have Nutrela, Isoveda, Nutrela Wave Protein, 100% natural plant based and milk based, this protein and their efficacy is more than chemical animal based synthetic nutraceutical. Patanjali has proved this scientifically. Be it protein powders, vitamins or omegas. Right now, we have discussed how to increase testosterone which are male hormones in a natural way, along with yoga, in the form of diet, where the virility of a person can be awakened further. Today we have brought all these natural products and its new range premium range here for the whole country because almost 99% MNC's have control over Nutrasticks, we have to remove that control and that encroachment.
Along with this, instead of all the Vitamin-D, B-12, calcium, iron, omega and collagen powders which were prepared by rubbing and pounding the skin of fish and pork, we prepared them from flax seed, instead of seabuckthorn. From omega to veg collagen builder, we have also given in the service of the whole country. Ortho Care, Diabetic Care and Mass-Gainer are the new products we have given in Nutrela Sports. Ragi and Seven Grains Patanjali started flour free, transfat and cholesterol free biscuits in the whole country. Although three brands Britannia, ITC and Parle are ahead of us in this, but at number four, Patanjali has established the biggest brand in the whole country. Ragi, a product of Patanjali Foods, has high protein, iron, calcium, fiber. And speaking of digestive biscuits, this is a great product. Otherwise, if you eat biscuits, your stomach would get upset. First we made Arogya Biscuit which is good for stomach. But now we have made it the country's first biscuit of 7 grains ranging from whole ragi to ragi. We have only one goal to add value to modern products in modern life style and we also prepared this biscuit with 7 grains by adding gram and oats along with ragi, jowar, rice, corn and wheat. And in Digestive Biscuit also, we have given a new avatar of a healthy biscuit, a premium avatar to the whole country.
Now it comes to cashews, almonds, walnuts, pistachios, cashews, almonds walnut Pistachio is also premium, dry fruits in Nutrela we launched them because Patanjali is our very big umbrella brand, but because it is nutritious is also there and it is of very good quality and one of the best in the world top supplier, companies who are in the world in dry fruit the name is that we have started these things further by making this agreement with them. So today we have brought Nutrela Sports, a premium brand of biscuits and a premium brand of dry fruits in front of you. We have created a new record of Milk Biscuit that a new brand of 800 crores, Cow's Milk Biscuit can be set up. Patanjali established the brand of cow's ghee, earlier people used to eat white ghee. Now after 15 years, we are also bringing buffalo desi ghee, that too will be available to the country. But Patanjali made cow's ghee a brand, today we have established a brand of cow's ghee worth about 1400 to 1500 crores. Today Amul has no match in the dairy sector in the country. It may sell more milk than Patanjali, it may sell more butter, but almost 70-80% share of cow's ghee in the organized sector is with Patanjali. Now Patanjali is bringing baffolo ghee, white ghee also. We have a complete vision that in the coming 5 years, we should take Patanjali towards one lakh crore as a big group, and take Patanjali Foods, which is a listed company, to 48 to 50 thousand crore rupees. Because Patanjali Foods is a listed company, therefore whatever I say reflects a seriousness, an authenticity behind it and it is also our moral responsibility to execute what we are promising. We gave healthy, virtuous and affordable prices to the masses. Now, we are providing classes to the emerging class, upper middle class with premium products and premium price, so that our investors who are associated with this Patanjali Foods, are also ahead in their wealth creation. Can grow Along with this, a big campaign is going on for palm plantation in Piddapuram of Andhra Pradesh. There is a loss of 1.5 to 2 lakh crore rupees of our currency in the country. This creates our foreign deficit. Because we buy edible oil from outside, from Malaysia, Indonesia and all African and some American countries, some from Russia, some from Ukraine. It is our resolve that our dependence on edible oils from outside should end.
Today India is the biggest producer of milk and we don't have to look towards others even in food grains. In pulses too, we have reduced our dependence on others. So, in order to make India self-sufficient in edible oils, the country's successful Prime Minister gave a subsidy of 12 thousand crore rupees. Primary nursery, secondary nursery, right from the plantation, to its irrigation, to the arrangement of fertilizers and water, and now Patanjali has worked in it that about forty to fifty thousand farmers were involved in it. We are adding four to five lakh farmers to that. And doing palm plantation work on about twenty lakh acres of land. There are three special things in this, some people say that there will be an environmental issue due to having a palm plant. The environment will be good, which is rough land, barren, land which is not fertile land, and unused land, where Patanjali has done most of the plantation till now and intends to do more in the future. In which, in one hectare, the amount of oil that we normally produce mustard, soya and groundnut, four times more oil is produced in it and it is not even refined, if we are now bringing it with its virgin palm oil as well. No other oil has food value, nutrition value more than that. So on one hand forest will grow, trees will grow, amount of oxygen will increase, rainfall will be more, land will be fertile, prosperity of farmer will increase, there is no question of damage to environment. On the other hand, India's dependence on exports will be less, and we will be able to give a new gift of prosperity to about five lakh people and farmers.
Question: Do people say that people who go to gym and use nutritional products like protein etc. are very harmful?
Answer : Which are chemical based animal based and synthetic nutriceuticals, vitamins, really they harm our body, so I already said that this 100% natural plant based, bio fermented, organic product we have provided, which is absolutely are also not harmful, and have launched this product after conducting full clinical control trials and studies. It is not for selling empty things, it is for saving people. Not for any business but with a sense of treatment and gratitude that whatever people take, it should heal them from inside and we can give them ultimate products. That's why this is the whole effort of the whole.
I said that thirty one thousand crores plus PFL of Patanjali Food which is a listed company and apart from that the group turnover of Patanjali has reached around forty four to forty five thousand crores and here it is a matter of pride for any countryman that A fakir of India who for himself it doesn't want anything, a fakir is setting a new example in the country that whether you study in IIM, Oxford, Harvard, Cambridge, but make the brand of your country, don't be a slave of foreign companies. Build something new in your country. Patanjali has made his record.
Any political person has the right to comment not what should those who are hermits do? The duties of the ascetics are refined in the Vedas, in the philosophies, in the Upanishads, in the Bhagavad Gita. He who performs action without dependence on the fruits of action.
Anashritah Karmaphalam Karyam Karma Karoti Yah l
Sa Sanyasi Cha Yogi Cha Na Niragnirna Chakriyah ll
That is, who is a sannyasin? The one who himself, while being inactive and selfless, does effort and charity for the country from four in the morning till ten in the night, is a sannyasin. He can work in any sector, in any field, he can work in agriculture, industry, politics, media. A sannyasin can serve flawlessly in any field of social life.
In edible oil, this twenty lakh acres will be of Patanjali, rest of the others are also working, so production of almost one million tonnes will be done from Patanjali only. Throughout the year alone, rest and others should also work. This project is of five years, it will not be completed in a day, because the palm plantation which is sown lasts for about thirty-five to forty years from that year, but it takes four to five years to get ready and which Respected Modi ji has given a subsidy of forty thousand rupees per hectare in the dry period.
Yes yes, one country one law, one flag, one constitution we all are same, our ancestors are one, nature is one, God is one. The diversity that is there is from the works, the diversity is from different fields. The diversity is from different languages, that is understandable. But there is one law for the people of a country. So there remains more loyalty to our nation and sense of mutual justice among the citizens. Rest of the people make some issues a medium of political polarization in vain.
I am not a political person. You all know that I am one of the people who talks about all the castes, all the societies, all the communities. I say that the one who removes ignorance is a Brahmin, the one who removes injustice is a Kshatriya, the one who removes want is a Vaishya and the one who removes impurity is Shudra and I myself am four-in-one.
Brahmanosya Mukhamasidbahu Rajnyah Kritah l
Uru Tadasya Yadwaishyah Padyam Shudroajayatah ll
If we are talking about Hindu-Muslim, brother, this is something internal to you. There can be practices. Everyone should be equal in the country needed Individually you chant Om or Allah do you meditate or do you chant the Gayatri Mantra or do you do some other let's do meditation of Tantra-Mantra-Yantra, that is your personal matter one law for everyone in the nation, one legislation, constitution and we everyone is equal unity, equality, independence, in my country let there be greatness of character, we sang this song.
Will make a lot in India. Right now I am telling this to the entire countrymen, let me say one thing in a big perspective, whatever Swami Ramdev is doing, whatever investors will come, the process of listing is on, we will get two-three more companies listed in the future. From Patanjali Wellness to Patanjali Ayurveda, whatever it may be, but with the efforts of Swami Ramdev, whatever we have with the efforts of Pujya Acharya ji, it will be hundred percent for the service of the country. Individual wealth will be of Swami Ramdev and not of Acharya Balkrishna.
It doesn't have the power to be called a corporate. Everyone has to build palaces for their children, we have to build a country. And will also build the country's biggest university, in which at least one lakh residential and five lakh non-residential children from the country and abroad will get education. We will build such a university, in which our children feel proud by studying here, not by going outside. People from outside have come here to study. And outside you people should use Patanjali brand. That's the kind of brand we are building. We are also increasing our exports. We have reached about 50 countries, we are preparing to go to 100 countries. You will win the world on the strength of your effort and purity.
Within five years there will be an inauguration in front of you. So ask the government, I am not a government spokesperson, I am an effective but effective monk. Colgate is not ours for ten rupees. Colgate is another. We get dental kanti for ten rupees, we also get biscuits for ten rupees, you will get a lot for ten rupees.
But this isoveda will not be available for ten rupees. Whatever you get for ten rupees, you will get it for ten rupees. We have given it to the mass, we are also giving it to the classes. Even if you have any lack in anyone, you will do charity.
लेखक
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